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	<title>Snowbound Software Imaging Technology Blog</title>
	<atom:link href="http://blog.snowbound.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.snowbound.com</link>
	<description>Accelerating the Document Revolution</description>
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		<title>OpenText receives industry praise with two SAP Pinnacle Awards</title>
		<link>http://blog.snowbound.com/ecm/2252/opentext-receives-industry-praise-with-two-sap-pinnacle-awards/</link>
		<comments>http://blog.snowbound.com/ecm/2252/opentext-receives-industry-praise-with-two-sap-pinnacle-awards/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:22:19 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2252/opentext-receives-industry-praise-with-two-sap-pinnacle-awards/</guid>
		<description><![CDATA[Enterprise content management leader OpenText recently announced that it has received two SAP Pinnacle Awards for Global Software Solution Partner of the Year in the SAP Enterprise Support Integrated category. The annual SAP Pinnacle Awards included 22 categories and more than 150 nominations from SAP employees and partners. SAP global ecosystem channels president Eric Duffaut [...]]]></description>
			<content:encoded><![CDATA[<p>Enterprise content management leader <a title="Snowbound Customers" href="http://www.snowbound.com/company/customers">OpenText</a> recently announced that it has received two SAP Pinnacle Awards for Global Software Solution Partner of the Year in the SAP Enterprise Support Integrated category.</p>
<p>The annual SAP Pinnacle Awards included 22 categories and more than 150 nominations from SAP employees and partners.</p>
<p>SAP global ecosystem channels president Eric Duffaut noted that OpenText received recognition for its impressive value offered to the company&#8217;s mutual partners, as well as its extensive relationship with SAP.</p>
<p>&#8220;SAP has chosen to be an open innovator, with customers&#8217; success as the ultimate goal,&#8221; Duffaut added. &#8220;Through close collaboration with our expanding partner ecosystem, SAP provides customers with choice and value second to none. Together, we help our customers adopt innovations easily, gain results rapidly, grow sustainably and ultimately run better with SAP solutions.&#8221;</p>
<p>OpenText has continued to develop <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm-enhancements">ECM</a> solutions to address growing industry challenges. The company launched its Capture for Microsoft SharePoint application in February to help organizations index and digitize their documents to upgrade their infrastructure, rely less on paper files and lower overall operating costs.</p>
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		<title>Polo’s with Logos – Branding, Branding everywhere…so how about some Snowmen?</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2231/polo%e2%80%99s-with-logos-%e2%80%93-branding-branding-everywhere%e2%80%a6so-how-about-some-snowmen/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2231/polo%e2%80%99s-with-logos-%e2%80%93-branding-branding-everywhere%e2%80%a6so-how-about-some-snowmen/#comments</comments>
		<pubDate>Tue, 15 May 2012 12:42:05 +0000</pubDate>
		<dc:creator>Scott Pasho</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2231</guid>
		<description><![CDATA[Or, maybe time for Snowbound Software shirts with document viewing &#38; image conversion trademarks? Ah, remember the days of casual Fridays? The one day of the week where we all ‘dressed down’ in the office – substituting ‘office attire’ for the laid-back look? These days, it’s hard to tell what day of the week it [...]]]></description>
			<content:encoded><![CDATA[<p><em>Or, maybe time for Snowbound Software shirts with document viewing &amp; image conversion trademarks?</em></p>
<p>Ah, remember the days of casual Fridays? The one day of the week where we all ‘dressed down’ in the office – substituting ‘office attire’ for the laid-back look? These days, it’s hard to tell what day of the week it is based upon the way people dress for work – it’s always casual now. (And sometimes too much so – are we working or going to the beach?)</p>
<p>‘Dressing up’ now means a decent polo shirt (with ubiquitous insignia – a pony or some other ‘critter’ on the chest) and khakis – with minimal wrinkles for upper-crust occasions. (And I won’t even get into cargo pants – and just what is in those oft-bulging pockets anyway – boat anchors?) Maybe <a title="Snowbound Software" href="http://www.snowbound.com/">Snowbound Software</a> should market a line of golf shirts to accompany our document conversion <a title="SnowBatch - Batch Conversion Application" href="http://www.snowbound.com/products/batch-conversion-application">applications</a> and <a title="RasterMaster Viewing &amp; Conversion SDK" href="http://www.snowbound.com/products/viewing-conversion-sdk">toolkits</a> – could have a little snowman on them! (What’s that snowman doing on your shirt? Why, nothing I hope…)</p>
<p>Advertising and branding campaigns have become a barrage for the senses in our increasingly digital society. (Speaking of digital, just recently, I snagged an interesting email tagline from a friend that states, “*No trees were killed in the sending of this message. However, a large number of electrons were terribly inconvenienced*”) In terms of budget, television advertising still rules for major corporations, but for most companies, trade shows are the highest percentage of their marketing budgets, and email campaigns still have the edge for prospecting and lead generation activities (<em>B to B, March, 2012).</em></p>
<p>So I’m advocating a return of the sandwich board or roadside handheld sign styles of advertising for companies for a number of reasons – it breaks through the digital clutter, is a very cost-effective medium, opens up your offerings to a wide (but certainly not targeted) audience segment, and it gives today’s youth a ready-made avenue of employment opportunities – which it seems they desperately need according to recent articles in the media.</p>
<p>And for our firm Snowbound Software, – we can have an army of life-size snowmen (and snowwomen) patrolling the trade show circuit, highways and byways – getting the word out about offerings for streamlined claims and forms processing, web document viewing and image conversion solutions. Who knows &#8211; might work better than a tiny pony on your chest?</p>
<p><em>We’re Snowbound Software – how can we help you?</em></p>
<p>Scott</p>
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		<title>You can’t be a large financial institution without using Snowbound Software!</title>
		<link>http://blog.snowbound.com/ceoscorner/2229/you-can%e2%80%99t-be-a-large-financial-institution-without-using-snowbound-software/</link>
		<comments>http://blog.snowbound.com/ceoscorner/2229/you-can%e2%80%99t-be-a-large-financial-institution-without-using-snowbound-software/#comments</comments>
		<pubDate>Mon, 14 May 2012 12:26:43 +0000</pubDate>
		<dc:creator>Simon Wieczner</dc:creator>
				<category><![CDATA[CEO's Corner]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2229</guid>
		<description><![CDATA[Seems like a presumptuous statement, doesn’t it?  But…when 9 of the 10 largest financial institutions in the US use Snowbound Software products (and seven of world’s 10 largest as well), can it really be a fluke? Let me explain.  As we know too well, we have all become very dependent upon our financial institutions.  Their [...]]]></description>
			<content:encoded><![CDATA[<p>Seems like a presumptuous statement, doesn’t it?  But…when 9 of the 10 largest financial institutions in the US use Snowbound Software <a title="Snowbound Products" href="http://www.snowbound.com/products">products</a> (and seven of world’s 10 largest as well), can it really be a fluke?</p>
<p>Let me explain.  As we know too well, we have all become very dependent upon our <a title="Financial/Banking Solutions" href="http://www.snowbound.com/industry/financial-and-banking">financial institutions</a>.  Their systems cannot break down, they cannot be compromised, and they need to run 24x7x365. And if something goes wrong, there are millions of users who get upset.</p>
<p>To protect their operations, these institutions have standardized on UNIX servers because of the many suppliers, their stability and their security. And with the extensive mergers that have occurred and continue to occur, the systems these gigantic corporations own, even if they’re running UNIX, aren’t necessarily running the same UNIX. There are variations of UNIX by brand (Sun/Oracle, IBM, HP, Linux, etc.) and there are variations of versions as well.</p>
<p>But these organizations need their applications to run across all their platforms as seamlessly as possible. They can’t afford different behavior when running on an HP server versus an IBM or Sun/Oracle server. The solution for these organizations, made years ago, is UNIX as the OS and Java as the application platform. Java offers fabulous interoperability – as the same code runs on all UNIX systems, built-in from the bottom-up security (applications can’t touch client hardware), memory protection that  prevents program misbehavior, and easy installation and software updates.</p>
<p>Admittedly there are trade-offs. Java, as an interpreted language, adds a layer of computation that reduces performance. Due to its security capabilities, you can’t easily use it to drive hardware such as scanners or other peripherals. But with the performance of servers today, as well as the inherent scalability of Java, performance is a trade-off easily accepted for the benefits of security and universality.</p>
<p>OK, so I answered why financial institutions use UNIX.  But why do they use Snowbound?  Well, as much as the paperless revolution is upon us, paper or paper facsimiles still exist.  Systems as large as these have been built over decades and change has to be done gingerly.  So if faxes aren’t printed to paper anymore, they’re still graphical (raster) representations of text and need to be handled by a document imaging engine.  Same story for checks – even if scanned, they are still raster images. Signatures are graphical as well, and have to be preserved that way, and clearly that’s critical for financial documents.  And many institutions, for security reasons, like to archive documents as raster because they are much harder to modify. Often, even when sending their output to Adobe Acrobat files, the content is in raster form.</p>
<p>And no, I didn’t ignore the present and future.  The world of documents, even in banking, includes text based documents like MS Word, Acrobat PDF, and HTML.  The need for all these institutions is to have one system work with all their documents, avoiding extra software expense and personnel training.  Yes, they need it in Java and it needs to run on UNIX systems.</p>
<p>So when it comes to providing document handling and imaging solutions in Java for UNIX, the path leads to <a title="Snowbound Software" href="http://www.snowbound.com/">Snowbound Software</a>. How can we help you?</p>
<p>Simon</p>
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		<title>SharePoint helps university staff members collaborate</title>
		<link>http://blog.snowbound.com/ecm/2239/sharepoint-helps-university-staff-members-collaborate/</link>
		<comments>http://blog.snowbound.com/ecm/2239/sharepoint-helps-university-staff-members-collaborate/#comments</comments>
		<pubDate>Wed, 09 May 2012 16:35:15 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2239/sharepoint-helps-university-staff-members-collaborate/</guid>
		<description><![CDATA[ZDNet&#039;s Robert Schifreen recently highlighted how the University of Brighton, which is located in the U.K. and has 4,000 staff members, adopted Microsoft&#039;s enterprise content management platform SharePoint 2010. The university made the decision to bypass cloud computing in favor of the premise-based SharePoint to deliver personal file storage capabilities because the school has a [...]]]></description>
			<content:encoded><![CDATA[<p>ZDNet&#039;s Robert Schifreen recently highlighted how the University of Brighton, which is located in the U.K. and has 4,000 staff members, adopted Microsoft&#039;s enterprise content management platform SharePoint 2010.</p>
<p>The university made the decision to bypass cloud computing in favor of the premise-based SharePoint to deliver personal file storage capabilities because the school has a policy restricting the use of off-site data hosting. The writer indicated that the platform was ideal for a variety of the institution&#039;s needs, including the My Sites feature, which replaced personal private networks so staff could access files on-site or off the campus.</p>
<p>&quot;The Team Sites component supported shared document libraries on a per-department basis, and the powerful security model would allow us to devolve administration and management of each department&#039;s sites to a handful of people within each department, school or faculty,&quot; Schifreen wrote.</p>
<p>While the University of Brighton preferred an on-premise SharePoint deployment, the next version of the platform is expected to be geared toward the cloud. RedmondMag.com&#039;s Jeffrey Schwartz recently reported that SharePoint 15 will also include an applications marketplace and interfaces suited for social networking.</p>
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		<title>Companies, like Wine, can Get Better with Age</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2205/companies-like-wine-can-get-better-with-age/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2205/companies-like-wine-can-get-better-with-age/#comments</comments>
		<pubDate>Tue, 08 May 2012 15:02:58 +0000</pubDate>
		<dc:creator>Scott Pasho</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2205</guid>
		<description><![CDATA[As wine is to food, Snowbound Offerings Complement ECM Systems After sixteen years, it’s nice to be able to say that Snowbound, like fine wine, keeps getting better with age. A fledgling start-up in 1996, the firm now is a well-established market leader in the field of document viewing and image conversion applications and toolkits. [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>As wine is to food, Snowbound Offerings Complement ECM Systems </em></p>
<p>After sixteen years, it’s nice to be able to say that <a title="Snowbound Software" href="http://www.snowbound.com/">Snowbound</a>, like fine wine, keeps getting better with age. A fledgling start-up in 1996, the firm now is a well-established market leader in the field of document viewing and image conversion <a title="document viewer" href="http://www.snowbound.com/Virtual_Viewer/viewer_overview.html">applications</a> and <a title="viewing and conversion SDK" href="http://www.snowbound.com/imaging_sdk/rastermaster_overview.html">toolkits</a>. (Please excuse any viticultural or technological phraseology faux pas made by the author attempting to marry these two fine subjects together.)</p>
<p>Just as wine is meant to complement food, the company’s technology enhances electronic content management (<a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm_enhancements.html">ECM</a>) storage systems in a wide variety of industries around the globe. Benefits to these firms include:</p>
<ul>
<li>Secure Web viewing of virtually any document types from any browser-based device</li>
<li>Streamlined processing &#8211; collaborate, annotate &amp; redact to help process forms &amp; claims</li>
<li>Automated file conversion for user-specified document archiving and retrieval</li>
</ul>
<p>A ‘full-bodied’ document viewing and conversion solution provides quick and secure access to virtually any document and image file – no matter the format. And this secure ‘accessibility’ is achieved without the authoring application (or even a dedicated viewer for that matter) being installed on users’ computers As a bonus, this ‘robust’ system also features fewer client support requirements, allowing IT departments to only focus on server-side installation and maintenance since a ‘well balanced’ web viewer (or even a client/server document viewer for that matter) will automatically upgrade client nodes as they access an upgraded server revision.</p>
<p>Snowbound document viewers include tools for <strong>annotation and redaction</strong> that provide the ‘structure’ vital for claims and forms reviewers involved with document processing such as insurance claims, medical records and financial forms. Annotation features including rubber stamps such as ‘APPROVED’, highlighting for important text, “sticky notes” with comments to other reviewers and watermarks like ‘CONFIDENTIAL’ enable users to better collaborate during document processing, without affecting the original document or other annotations.</p>
<p>Redaction capabilities provide the ability to secure sensitive data such as social security numbers, credit information and account numbers from those unauthorized to view these – preserving original content while ensuring compliance with corporate and government regulations and security standards.</p>
<p>In addition to the functionality that document viewers provide, batch image conversion technology has a host of built-in features, coupled with an ‘approachable’ (i.e. easy-to-use) interface that also delivers the capabilities needed to help streamline document and image viewing and conversion processes:</p>
<ul>
<li>Automated image conversion enables the creation of searchable PDF output from any text based input</li>
<li>Documents and image files may be automatically highlighted and/or watermarked during the conversion process</li>
<li>User-specified document archives may be easily created via the file conversion process</li>
</ul>
<p>And the ‘finish’ once a Snowbound solution is integrated with a firm’s ECM? ‘Lingering notes’ of satisfaction…! Salute!</p>
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		<title>New OpenText iPad solution bridges mobile gap for enterprise</title>
		<link>http://blog.snowbound.com/ecm/2234/new-opentext-ipad-solution-bridges-mobile-gap-for-enterprise/</link>
		<comments>http://blog.snowbound.com/ecm/2234/new-opentext-ipad-solution-bridges-mobile-gap-for-enterprise/#comments</comments>
		<pubDate>Tue, 08 May 2012 14:27:47 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2234/new-opentext-ipad-solution-bridges-mobile-gap-for-enterprise/</guid>
		<description><![CDATA[Enterprise content management firm OpenText recently announced the availability of its Exceed onDemand application for the iPad, extending its lineup of mobile solutions. According to the company, enterprises using the app can gain collaborative access to their mission-critical solutions along with enhanced security and content management features. The iPad, in particular, is considered a game-changing [...]]]></description>
			<content:encoded><![CDATA[<p>Enterprise content management firm <a title="Snowbound Customers" href="http://www.snowbound.com/company/customers">OpenText</a> recently announced the availability of its Exceed onDemand application for the iPad, extending its lineup of mobile solutions. According to the company, enterprises using the app can gain collaborative access to their mission-critical solutions along with enhanced security and content management features.</p>
<p>The iPad, in particular, is considered a game-changing device. OpenText cited a study conducted by market research firm IDC that projected global tablet shipments to surpass 106 million in 2012. The iPad will account for a majority of these devices.</p>
<p>OpenText connectivity general manager Eugene Cherny asserted that enterprises must address the changing IT landscape to support their mission-critical applications and new devices like the iPad.</p>
<p>&#8220;Exceed onDemand for iPad allows them to offer a <a title="Mobile Document Viewing" href="http://www.snowbound.com/products/document-viewer/mobile-viewing">mobile</a>, touch-friendly, collaborative solution to access UNIX applications, without sacrificing security or compliance,&#8221; Cherny added.</p>
<p>As more vendors adopt a mobile approach to <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm-enhancements">ECM</a> moving forward, revenue for such solutions is expected to grow. According to a study by ABI Research, mobile ECM profits are projected increase from approximately $900 million in 2010 to almost $3.5 billion by 2016.</p>
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		<title>Why Social Media for B-to-B Companies?</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2213/why-social-media-for-b-to-b-companies/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2213/why-social-media-for-b-to-b-companies/#comments</comments>
		<pubDate>Mon, 07 May 2012 12:57:25 +0000</pubDate>
		<dc:creator>Scott Pasho</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2213</guid>
		<description><![CDATA[Or, won’t you be my ‘Friend’? We’d ‘like’ that! Every marketing publication seems to have some study or other about the importance of social media as part of a firm’s overall marketing strategy, and most organizations do have some sort of presence in this channel today. Case in point, aside from the online presence of [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Or, won’t you be my ‘Friend’? We’d ‘like’ that!</em></p>
<p>Every marketing publication seems to have some study or other about the importance of social media as part of a firm’s overall marketing strategy, and most organizations do have some sort of presence in this channel today. Case in point, aside from the online presence of our <a title="Snowbound Home Page" href="http://www.snowbound.com/">website</a> and blog, we here at Snowbound Software also have a <a title="Snowbound on FaceBook" href="http://www.facebook.com/snowboundsoftware">Facebook</a> page, as well as a <a title="Snowbound on LinkedIn" href="http://www.linkedin.com/company/snowbound-software">LinkedIn</a> listing and group dedicated to our document viewing audience.</p>
<p>Like most successful organizations, we try to use every marketing program at our disposal to get the word out about our document viewing and image conversion applications and toolkits – but are social media tools the best way for a high-technology B to B company to accomplish this?</p>
<p>While our overall online presence continues to show solid growth in both the number of visitors to our website and blog, the measurable impact of social media has been minor. But since this is not a costly avenue to pursue in terms of either time or money invested – it has certainly been an undertaking worth pursuing.</p>
<p>When we first created our company Facebook page, we were scrambling to get the required number of ‘likes’ that it took for the page to be launched. In the middle of this development, Facebook changed the parameters and we were thankfully able to post sooner than anticipated. While we’re happy to have our Facebook page, we’re not sure of its impact in the business-to-business environment.</p>
<p>LinkedIn, on the other hand, has been a great B-to-B social tool, enabling us to connect with clients, colleagues and other business associates, invite them to webinars and other events, and establish a business-specific user group (as previously mentioned) focused on our document viewing and image conversion technology.</p>
<p>So, won’t you be our ‘friend’? (Still sounds a little ‘Mr. Rogers Neighborhood to me if you substitute ‘neighbor’ for ‘friend’). We’d ‘like’ that!</p>
<p><em>We’re Snowbound Software – how can we help you?</em></p>
<p>Scott</p>
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		<title>OpenText announces cloud vendor acquisition, successful third quarter results</title>
		<link>http://blog.snowbound.com/ecm/2226/opentext-announces-cloud-vendor-acquisition-successful-third-quarter-results/</link>
		<comments>http://blog.snowbound.com/ecm/2226/opentext-announces-cloud-vendor-acquisition-successful-third-quarter-results/#comments</comments>
		<pubDate>Wed, 02 May 2012 16:51:49 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2226/opentext-announces-cloud-vendor-acquisition-successful-third-quarter-results/</guid>
		<description><![CDATA[EasyLink is a cloud-based business integration and electronic messaging services company based in Atlanta. The acquisition is expected to be completed sometime this summer, OpenText said. The ECM vendor said its total revenue for the third quarter increased by 11.1 percent from 2011, surpassing $292 million. OpenText said its ECM solution was a key part [...]]]></description>
			<content:encoded><![CDATA[<p>EasyLink is a cloud-based business integration and electronic messaging services company based in Atlanta. The acquisition is expected to be completed sometime this summer, <a title="Snowbound Customers" href="http://www.snowbound.com/company/customers">OpenText</a> said.</p>
<p>The <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm-enhancements">ECM</a> vendor said its total revenue for the third quarter increased by 11.1 percent from 2011, surpassing $292 million. OpenText said its ECM solution was a key part of this growth, including the release of the Extended ECM for SAP Solutions Version 10 and SAP Supplier Relationship Management applications.</p>
<p>&#8220;OpenText delivered our best third quarter adjusted earnings per share and cash from operations, and on a year-to-date basis our adjusted earnings per share was up 14 percent,&#8221; said OpenText CEO Mark Barrenechea.</p>
<p>OpenText has continued to diversify its ECM solutions and expand its offerings for small and medium-sized businesses. The vendor announced last month the availability of version 9 of its Document Server Alchemy Edition to help SMBs capture and store their mission-critical documents.</p>
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		<title>Businesses should start preparing IT for next version of SharePoint</title>
		<link>http://blog.snowbound.com/ecm/2223/businesses-should-start-preparing-it-for-next-version-of-sharepoint/</link>
		<comments>http://blog.snowbound.com/ecm/2223/businesses-should-start-preparing-it-for-next-version-of-sharepoint/#comments</comments>
		<pubDate>Tue, 01 May 2012 17:32:54 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2223/businesses-should-start-preparing-it-for-next-version-of-sharepoint/</guid>
		<description><![CDATA[Companies are patiently waiting the next release of Microsoft&#8217;s popular enterprise content management system, SharePoint. An IT solutions vendor recently offered several tips for businesses preparing to update to the new application. According to the provider, companies are encouraged to refresh their current hardware, software patches and operating systems to support the latest SharePoint release. [...]]]></description>
			<content:encoded><![CDATA[<p>Companies are patiently waiting the next release of Microsoft&#8217;s popular <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm-enhancements">enterprise content management system</a>, <a title="SharePoint Viewer" href="http://www.snowbound.com/products/document-viewer/sharepoint-viewer">SharePoint</a>. An IT solutions vendor recently offered several tips for businesses preparing to update to the new application.</p>
<p>According to the provider, companies are encouraged to refresh their current hardware, software patches and operating systems to support the latest SharePoint release. Businesses should also consolidate their Windows File Shares and Exchange Public Folders if needed, as well as their data externalization to make the transition more effective.</p>
<p>Organizations may also want to invest in a strong governance policy for the next SharePoint release.</p>
<p>&#8220;Investing in a strong SharePoint governance model now will pay huge dividends later, enabling IT to implement a mature governance system from day one in the new version of SharePoint,&#8221; the vendor said.</p>
<p>The next generation of SharePoint is expected to offer several improvements compared to its predecessors. RedmondMag.com&#8217;s Jeffrey Schwartz recently suggested that the new platform will provide greater mobile support, an applications marketplace and interfaces designed to meet more social networking demands.</p>
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		<title>Keeping Your Business on Course…</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2203/keeping-your-business-on-course%e2%80%a6/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2203/keeping-your-business-on-course%e2%80%a6/#comments</comments>
		<pubDate>Tue, 01 May 2012 12:37:16 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2203</guid>
		<description><![CDATA[The Golf Course that is… Golf is one of those games that have been frequently described as a mobile meeting while walking through a park. Executives often invite clients, partners and other business associates to partake in this pastime as a way to commence or continue negotiations, or as a ‘thank you’ once these are [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>The Golf Course that is…</em></p>
<p>Golf is one of those games that have been frequently described as a mobile meeting while walking through a park. Executives often invite clients, partners and other business associates to partake in this pastime as a way to commence or continue negotiations, or as a ‘thank you’ once these are successfully concluded.</p>
<p>This got me to thinking that maybe we at <a title="Snowbound Software" href="http://www.snowbound.com/">Snowbound Software</a> should begin an incentive-laden tournament with our <a title="Snowbound Customers" href="http://www.snowbound.com/company/customers.html">customers</a>, prospects and partners – perhaps the Snowbound Open or the Snowbound Masters – with an inventive pricing structure. For instance, rather than offering volume or site licensing discounts for our document viewing and image conversion products and services, one could set their own discount based upon their score card. The better you play – the less you pay!</p>
<p>The once soaring popularity and growth of golf has been tempered a bit in the past few years by the recession – as, let’s face it – greens fees and golfing apparel and equipment aren’t inexpensive. A recent article in the paper stated that the industry is trying to attract new players by attempting to position the sport to relate to a broader audience– updating the stodgy rigid image – and attract new blood. High technology equipment that make the game easier to play and relaxed dress codes allowed at some courses, while more engaging to the younger set, are not being nearly as well received by traditionalists of the game.</p>
<p>Paraphrasing John Updike, ‘golf is a good walk spoiled.’ In my own game, I always get my money’s worth, using the entire course when I play. It seems I also tend to do a lot of gardening during my drives, leaving divots in which one could grow a row of tomato plants. My favorite part of the game is the final hole. No, not the 18<sup>th</sup> – the 19<sup>th</sup> – the bar where I inevitably end up buying the martinis after the day’s frustrations are concluded. Oh well, at least I get to wear some ‘loud’ clothing and saddle shoes for a while…</p>
<p>Cheers!</p>
<p>Scott</p>
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		<title>A Universal TIFF Viewer and TIFF Converter for your image files?</title>
		<link>http://blog.snowbound.com/ecm/2208/a-universal-tiff-viewer-and-tiff-converter-for-your-image-files/</link>
		<comments>http://blog.snowbound.com/ecm/2208/a-universal-tiff-viewer-and-tiff-converter-for-your-image-files/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 14:30:37 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2208</guid>
		<description><![CDATA[Holy automated conversion Batman – to the Bat-computer! (Or your own PC)… Have you noticed a marked increase in super hero movies, graphic novels and media in general in the past few years? I mean the genre has been around for generations – the ‘old men’ of the comic set are Superman and Batman from [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Holy automated conversion Batman – to the Bat-computer! (Or your own PC)…</em></p>
<div id="attachment_2209" class="wp-caption alignleft" style="width: 261px"><a href="http://blog.snowbound.com/wp-content/uploads/2012/04/batcomputer.jpg"><img class="size-full wp-image-2209" title="batcomputer" src="http://blog.snowbound.com/wp-content/uploads/2012/04/batcomputer.jpg" alt="" width="251" height="201" /></a><p class="wp-caption-text">Bat-computer from ‘Batman - The Animated Series’ by DC Comics (Is that a TIFF Viewer?)</p></div>
<p>Have you noticed a marked increase in super hero movies, graphic novels and media in general in the past few years? I mean the genre has been around for generations – the ‘old men’ of the comic set are Superman and Batman from the 1930’s. But it seems that there has been an explosion in recent years of movies and merchandise from this fictional literary segment.</p>
<p>What does this have to do with TIFF Viewers and TIFF Converters you ask? Well since <a title="TIFF Format" href="http://www.snowbound.com/format/tiff.html">TIFF</a> (Tagged Image File Format) is a popular format among graphic artists for storing images, and is frequently used in the publishing industry (and by professional photographers as well) – it occurred to me that these topics are interconnected. For instance, leading independent publisher McFarland, has recently ventured into graphic novels, and prefers that submissions from freelance authors be submitted in the TIFF format.</p>
<p><strong>TIFF Converters and Viewers – Ensuring Universal File Access and More…</strong></p>
<p>Using <a title="Document Viewers" href="http://www.snowbound.com/Virtual_Viewer/viewer_overview.html">universal document viewing applications</a> to display image files such as TIFF ensures access to these as well as almost any other file formats. File conversion, the engine behind document viewers, enables a wide variety of popular and proprietary document and image formats to be quickly and easily displayed – turning a PC into a TIFF converter and TIFF viewer. (Or a converter and viewer of almost any other document of image files such as Word, Excel, PDF, PNG, JPEG and more.)</p>
<p>Originally created to be a common scanned image file format for desktop scanner vendors, today TIFF is a flexible, adaptable file format for handling high-depth color images and data. The capability of TIFF to store image data in a lossless format (meaning the exact, original data may be reconstructed from the compressed data – files may be compressed to save storage space or increase online download speeds for example) makes TIFF files useful for image archiving, unlike standard JPEG files that use lossy compression.</p>
<p>Using TIFF viewers and converters to access and display TIFF files provides users with the ability to view, annotate, and print TIFF files through a standard Web browser, as well as to leverage tools such as annotation and redaction ­­­­built into some document viewing and conversion applications. A searchable TIFF file archive may even be created using advanced TIFF converter functionality – and wouldn’t The Caped Crusader love to have that at his fingertips?</p>
<p><em>We’re Snowbound Software – how can we help you?</em></p>
<p>Scott</p>
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		<title>How about some abbreviations we can really use?</title>
		<link>http://blog.snowbound.com/ecm/2198/how-about-some-abbreviations-we-can-really-use/</link>
		<comments>http://blog.snowbound.com/ecm/2198/how-about-some-abbreviations-we-can-really-use/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 14:20:03 +0000</pubDate>
		<dc:creator>Scott Pasho</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2198</guid>
		<description><![CDATA[GET2PT (Business-Based Shortcuts That Get to the Point) We all know about the ubiquitous acronyms used for IM and texting such as ‘LOL’, ‘OMG’, ‘BTW’ and ‘ILY’, but how about some business-based abbreviations that clearly state what we’re trying to get across. You know clear concise statements that leave little margin for error – so [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>GET2PT (Business-Based Shortcuts That Get to the Point)</em></p>
<p>We all know about the ubiquitous acronyms used for IM and texting such as ‘LOL’, ‘OMG’, ‘BTW’ and ‘ILY’, but how about some business-based abbreviations that clearly state what we’re trying to get across. You know clear concise statements that leave little margin for error – so we can shortcut through all the red tape and get right to the point. So, in that vein, and without further adieu, (right, get to the point) I give you the list:</p>
<p>GOTTAGO &#8211; I’d like to speak with you right now (really I would) but my housekeeper is getting deported and I’m late for the hearing</p>
<p>QUOTATRIP &#8211; Please buy this (product/service) now as I’m this close to meeting my quota and really need to win that incentive trip to Pittsburgh (yes, I’m that desperate)</p>
<p>@$$$ – E-messages only please – I never answer my phone unless its publisher’s clearing house calling</p>
<p>HECK??? &#8211; Who the heck are you again and why am I listening to your drivel?</p>
<p>5PMSUMWHERE &#8211; If I dress up like Jimmy Buffet on casual Friday, can I come in drunk?</p>
<p>NOSVC4YOU &#8211; You’re going to be on hold with customer service interminably – so you’d better make sure to handle the following before making this call:</p>
<ul>
<li>Vote for President by proxy</li>
<li>Service your car</li>
<li>Review your children’s college applications – even if they’re still in diapers</li>
<li>Tell your spouse you love them – and wish them a happy life</li>
<li>Have food, water and grooming supplies within arm’s reach (and your wastebasket)</li>
</ul>
<p>HOOVER! – Your technical support sucks!</p>
<p>HOOVERX2! – Your technical support sucks and so do you!</p>
<p>WTF?! – Where’s the fire? (You were thinking something else, weren’t you?)</p>
<p>OUTTAHERE – I know there’s still work to be done, but there always is, and its five o’clock on Friday, and I just need to be outta here – so see you Monday if I’m not too hung-over.</p>
<p>Please feel free to submit your own ideas to add to this list &#8211; until then &#8211; TTFN!</p>
<p>Scott</p>
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		<title>Global ECM market projected to reach nearly $8 billion by 2017</title>
		<link>http://blog.snowbound.com/ecm/2202/global-ecm-market-projected-to-reach-nearly-8-billion-by-2017/</link>
		<comments>http://blog.snowbound.com/ecm/2202/global-ecm-market-projected-to-reach-nearly-8-billion-by-2017/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:11:32 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2202/global-ecm-market-projected-to-reach-nearly-8-billion-by-2017/</guid>
		<description><![CDATA[Frost &#38; Sullivan recently announced that the global enterprise content management market is poised to reach nearly $8 billion by 2017, with revenue surpassing $2.7 billion. According to the market analysis firm, the ECM industry has matured in recent years and the technology is expected to offer companies improved return on investment, efficiency and innovation. [...]]]></description>
			<content:encoded><![CDATA[<p>Frost &amp; Sullivan recently announced that the global enterprise content management market is poised to reach nearly $8 billion by 2017, with revenue surpassing $2.7 billion.</p>
<p>According to the market analysis firm, the <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm_enhancements.html">ECM</a> industry has matured in recent years and the technology is expected to offer companies improved return on investment, efficiency and innovation.</p>
<p>&#8220;Frost &amp; Sullivan defines an ECM as a large-scale, multi-functional, cross-platform content management system, designed to address the complex content management needs of enterprise-level organizations,&#8221; the firm&#8217;s report stated.</p>
<p>Modern ECM solutions help companies establish a unified platform to share information anywhere with secure access. Such solutions also help businesses deliver their data on a broader scale and improve digital content capabilities throughout the information life cycle, Frost &amp; Sullivan stated.</p>
<p>Research conducted by market intelligence firm TechNavio is even more optimistic about the global ECM market. According to the organization, spending for ECM solutions is projected to reach $9.6 billion by 2014. Key contributors to this trend are the continued adoption of such systems among small and medium-sized businesses and the need for improved collaboration among different business departments.</p>
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		<title>OpenText launches SMB document solution</title>
		<link>http://blog.snowbound.com/ecm/2197/opentext-launches-smb-document-solution/</link>
		<comments>http://blog.snowbound.com/ecm/2197/opentext-launches-smb-document-solution/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:03:49 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2197/opentext-launches-smb-document-solution/</guid>
		<description><![CDATA[OpenText, an enterprise content management provider, recently announced the availability of version 9 of its Document Server Alchemy Edition solution for small and medium-sized businesses. According to the company, OpenText Alchemy helps SMBs access, capture and store their mission-critical documents more effectively. OpenText fax and document distribution general manager Matthew Brine noted that companies of [...]]]></description>
			<content:encoded><![CDATA[<p>OpenText, an enterprise content management provider, recently announced the availability of version 9 of its Document Server Alchemy Edition solution for small and medium-sized businesses.</p>
<p>According to the company, <a title="Snowbound Customers" href="http://www.snowbound.com/company/customers.html">OpenText</a> Alchemy helps SMBs access, capture and store their mission-critical documents more effectively.</p>
<p>OpenText fax and document distribution general manager Matthew Brine noted that companies of all sizes are faced with a growing number of documents being generated and received at their organizations.</p>
<p>&#8220;OpenText Alchemy builds on the core tenets of simplicity, usability and reliability to deliver a range of new capabilities in a simple web interface that further streamlines the process of managing the entire data and document lifecycle, from capture to destruction,&#8221; Brine added.</p>
<p>OpenText has continued to develop solutions to address growing <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm_enhancements.html">ECM</a> concerns and limitations. The company announced last month the availability of its Managed File Transfer application, which is integrated with Microsoft Outlook, to reduce file attachment sizes in the Microsoft program.</p>
<p>General manager Eugene Cherny noted the company developed the OpenText Managed File Transfer solution with consumers in mind, especially those who noted Outlook is often difficult to manage.</p>
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		<title>Many companies still relying on paper for content management</title>
		<link>http://blog.snowbound.com/ecm/2192/many-companies-still-relying-on-paper-for-content-management/</link>
		<comments>http://blog.snowbound.com/ecm/2192/many-companies-still-relying-on-paper-for-content-management/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 17:06:48 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2192/many-companies-still-relying-on-paper-for-content-management/</guid>
		<description><![CDATA[Although many organizations have identified mobile content management as a key part of their operations, few companies have implemented such initiatives, according to a new survey by the Association for Information and Image Management. AIIM said that nearly 70 percent of companies noted mobile is important, but only 24 percent have adopted a mobile program. [...]]]></description>
			<content:encoded><![CDATA[<p>Although many organizations have identified <a title="mobile document viewing" href="http://www.snowbound.com/viewer_configurations/mobileviewing.html">mobile content management</a> as a key part of their operations, few companies have implemented such initiatives, according to a new survey by the Association for Information and Image Management.</p>
<p>AIIM said that nearly 70 percent of companies noted mobile is important, but only 24 percent have adopted a mobile program. Another 30 percent are still completely reliant on paper. AIIM market intelligence director Doug Miles said the first step for businesses is to transition paper content to the PC.</p>
<p>&#8220;The next step of moving content onto mobile devices can be challenging for businesses,&#8221; Miles said. &#8220;It requires capturing data as close to the point of origination as possible and making it available to whoever needs it, wherever they are, in the shortest time possible.&#8221;</p>
<p>The future of <a title="ECM Enhancements" href="http://www.snowbound.com/solutions/ecm_enhancements.html">enterprise content management</a> is expected to be significantly impacted by the mobile industry. Info-Tech Research Group recently analyzed the ECM vendor landscape and noted that OpenText and EMC are considered &#8220;champions&#8221; in both the traditional and mobile ECM sectors.</p>
<p>Info-Tech senior research analyst George Goodall said mobile ECM is considered more important than ever  to vendors and their customers because of how much content is being created.</p>
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		<title>Document Launching Pad – for the iPad</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2144/document-launching-pad-%e2%80%93-for-the-ipad/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2144/document-launching-pad-%e2%80%93-for-the-ipad/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 12:29:45 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2144</guid>
		<description><![CDATA[Snowbound document imaging can be the Apple of Your Eye Apple Computer has released an updated iPad featuring higher screen resolution and faster processing speed in an ongoing effort to continue to be the leader in the tablet market. There is a dizzying array of applications available for the iPad for almost any functionality. And [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Snowbound document imaging can be the Apple of Your Eye</em></p>
<p>Apple Computer has released an updated iPad featuring higher screen resolution and faster processing speed in an ongoing effort to continue to be the leader in the tablet market. There is a dizzying array of applications available for the iPad for almost any functionality. And when iPad users need universal document and image viewing and conversion <a title="Snowbound Solutions" href="http://www.snowbound.com/products/product_overview.html">solutions</a>, they turn to <a title="Snowbound Overview" href="http://www.snowbound.com/company/company_overview.html">Snowbound Software</a>.</p>
<p>Snowbound’s <a title="AJAX Viewer" href="http://www.snowbound.com/viewer_configurations/zero_footprint_option.html">AJAX</a> VirtualViewer application enables universal image viewing for quick and easy access to just about any document or image file from any web browser, anywhere – and no client-side installation is required. On-the-go professionals can now reap the rewards of mobile computing coupled with <a title="Mobile Viewing" href="http://www.snowbound.com/viewer_configurations/mobileviewing.html">mobile document imaging</a> – for streamlined data access and enhanced workflow in the office or out in the field.</p>
<p>VirtualViewer’s AJAX technology automatically converts documents and images of various types for display in the browser – no matter what application was used to create the file. True cross-platform architecture ensures that all mainstream computer hardware is supported. Client-side updates and enhancements are made on the server and automatically activated for users upon server access. VirtualViewer was developed using standards based HTML to provide full image viewing, enhanced document management and processing functionality.</p>
<p>Full-featured document imaging and review capabilities include many additional document processing improvements that enhance and extend Apple iPad mobile viewing integration including: the ability to open multiple documents (Virtual documents) at the same time, select which documents are displayed by default when the viewer is opened, and allow the document thumbnail display panel to highlight either the pages from one document or the first page from multiple documents – to enhance workflow by preparing user-defined document sets that extract pages from multiple documents in advance to speed review. For example, a claims processor comes to work and document sets have been prepared for him so that he can quickly review only the necessary pages for each claim.</p>
<p>The new Apple iPad also supports dictation, an easy way to enter text via voice input. Rather than typing on the on-screen keyboard, users may now just tap the microphone icon on the keyboard, speak, and the new iPad listens. Tap ‘done’, and iPad converts spoken words into text. The dictation feature may be used to write messages, take notes, and search the web, and also works with third-party apps to update Facebook, tweet, or write Instagram (a free photo sharing application for social networking) captions. And now, with Snowbound’s image viewing capabilities, a wide range of document imaging features may be integrated as well.</p>
<p><em>We’re Snowbound Software – how can we help you?</em></p>
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		<title>Livestream benefits from EMC&#8217;s storage solution</title>
		<link>http://blog.snowbound.com/ecm/2188/livestream-benefits-from-emcs-storage-solution/</link>
		<comments>http://blog.snowbound.com/ecm/2188/livestream-benefits-from-emcs-storage-solution/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 15:58:29 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2188/livestream-benefits-from-emcs-storage-solution/</guid>
		<description><![CDATA[Storage solutions provider EMC recently announced that live event coverage company Livestream has reduced its storage operating costs by almost 30 percent using the Isilon application. EMC made the announcement at the NAB Conference in Las Vegas and noted that Livestream adopted Isilon to address rapidly growing big data demands. With the product, the company [...]]]></description>
			<content:encoded><![CDATA[<p>Storage solutions provider <a title="Snowbound Technology Partners" href="http://www.snowbound.com/partner/technology.html">EMC</a> recently announced that live event coverage company Livestream has reduced its storage operating costs by almost 30 percent using the Isilon application.</p>
<p>EMC made the announcement at the NAB Conference in Las Vegas and noted that Livestream adopted Isilon to address rapidly growing big data demands. With the product, the company can easily scale performance and storage capacity.</p>
<p>Isilon has also helped Livestream automate its storage operations so employees can focus their efforts on other mission-critical tasks, the vendor added.</p>
<p>&#8220;We&#8217;re a fast growing startup, so it&#8217;s critical that we choose a storage product that can meet our needs within a startup&#8217;s budget,&#8221; noted Livestream vice president Nicholas Tang. &#8220;EMC Isilon was a perfect choice &#8211; not only did the product lower our operating costs, but it enabled us to seamlessly scale with user demand.&#8221;</p>
<p>All types of businesses have turned to EMC for their storage needs and have benefited from using its Isilon solution. In February, the vendor announced that the U.K.&#8217;s largest luxury automobile manufacturer, Jaguar Land Rover, chose Isilon to boost its data performance and enhance its storage capabilities.</p>
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		<title>Now that We Have Your Attention…</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2142/now-that-we-have-your-attention%e2%80%a6/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2142/now-that-we-have-your-attention%e2%80%a6/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 12:18:40 +0000</pubDate>
		<dc:creator>Scott Pasho</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2142</guid>
		<description><![CDATA[…or, cutting through Consumer Fatigue and Information Overload with (Limited) Integrated Marketing The advent of the digital age has ushered in new ways for us to be connected all the time if we so choose. The downside of this is that marketers are constantly barraging us with messages touting their products and services from a [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>…or, cutting through Consumer Fatigue and Information Overload with (Limited) Integrated Marketing</em></p>
<p>The advent of the digital age has ushered in new ways for us to be connected all the time if we so choose. The downside of this is that marketers are constantly barraging us with messages touting their products and services from a variety of sources, and the volume and proliferation of this constant advertising can be irritating to us as consumers. So what do we do? We tend to find ways to ignore, circumvent or otherwise work around these ‘intrusions’ which serves to make advertisers ever-more aggressive in their efforts to try and attract our attention. (For example, the use of the captivating image of Kate Beckinsale above…)</p>
<p><strong>The Inundated Consumer</strong></p>
<p>In the October 2011 issue of <em>Direct Marketing</em>, the concept of ‘the inundated consumer’ was discussed in the cover story about integrated marketing. The story goes on to explain how many companies produce slightly different versions of the same messaging for a variety of media – so while a consumer may have viewed a television ad only once, they may come to feel inundated after seeing a banner of the same message online. The good news is that digital marketing enables tracking consumers’ exposure to a campaign, so marketers can (and hopefully will) adjust strategies accordingly.</p>
<p>In another vein, a discussion in the Marketing Communications Group on LinkedIn laments that the ‘unprecedented levels of digital advertising bombardment are driving response rates through the floor.’ The discussion asks if the volume of online advertising is unsustainable, and what should be done to better balance ads with information content in an effort to approach ‘middle ground.’ (Based on the responses though, it seems like the jury is still out on this one…)</p>
<p><strong>Integrated (but limited) Marketing</strong></p>
<p>I know in our own outreach and branding efforts here at <a title="Snowbound Software Overview" href="http://www.snowbound.com/company/company_overview.html">Snowbound Software</a>, we try to keep in touch with our customers on their schedules’ (as best we can) via emails and account management contact (via phone) predominantly. Our now quarterly newsletter (was monthly at one time) Imaging News, has been well received by almost all of our customers and prospects (you can’t please all of the people all of the time). We make a concerted effort to provide timely and noteworthy content about our offerings, and articles featuring industry solutions – in Imaging News – as well as on both our web site and blog.</p>
<p>As the ole saying goes – all things in moderation – especially marketing messaging.</p>
<p><em>We’re Snowbound Software – how can we help you?</em></p>
<p>Scott</p>
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		<title>Peace of Mind – isn’t that what we’re all offering?</title>
		<link>http://blog.snowbound.com/bestbusinesspractices/2157/peace-of-mind-%e2%80%93-isn%e2%80%99t-that-what-we%e2%80%99re-all-offering/</link>
		<comments>http://blog.snowbound.com/bestbusinesspractices/2157/peace-of-mind-%e2%80%93-isn%e2%80%99t-that-what-we%e2%80%99re-all-offering/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 12:24:29 +0000</pubDate>
		<dc:creator>Scott Pasho</dc:creator>
				<category><![CDATA[Best Business Practices]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/?p=2157</guid>
		<description><![CDATA[Since in the end – that’s why we buy… I did a quick Google search for the phrase ‘peace of mind’ as I was thinking about a topic for this column. Seems like many of us (if not most or all) are looking for this as the search results featured a wide variety of offerings, [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Since in the end – that’s why we buy…</em></p>
<p>I did a quick Google search for the phrase ‘peace of mind’ as I was thinking about a topic for this column. Seems like many of us (if not most or all) are looking for this as the search results featured a wide variety of offerings, interests and solutions including:</p>
<ul>
<li>Music – with links to a band, a song and an album all named ‘Peace of Mind’</li>
<li>The Peace of Mind Foundation</li>
<li>A Wikipedia definition – ‘a state of being mentally and spiritually at peace’</li>
<li>Several diverse businesses named ‘Peace of Mind’ for dog rescue, jewelry and a nursery (offering plants not child services in this case)</li>
</ul>
<p>This got me to thinking about the motivation behind our purchases – the wants and the needs. Personally, a high percentage of purchases can be justified as ‘wants’ rather than needs, since we can make many of these buys based upon our own desires and budget, without corporate justification or oversight. (Do you really need that new iPhone upgrade? No, but I <em>want</em> it.)</p>
<p>A great majority of our business purchases however, are to help our company by meeting a requirement and/or addressing an issue – hence needs-based acquisition. But what are the factors that lead us to a certain company or product? Well, I’ll submit once again that in the end, it is peace of mind…</p>
<p><strong>Enter Marketing – coupled with a healthy dose of Integrity…</strong></p>
<p>Becoming aware of the existence of a solution to help us meet our needs is half the battle for all of us. Companies focus a lot of effort on successfully branding and getting the word out on their offerings, to garnish recognition and generate goodwill and trust in us, the consumers. This is an ongoing process – and one that hopefully leads to peace of mind as well – confident that we’ve made the right choice. And once this relationship is established, maintaining and nurturing the integrity that is the foundation becomes paramount.</p>
<p>In our own business, our offerings of <a title="Document Viewers" href="http://www.snowbound.com/Virtual_Viewer/viewer_overview.html">document viewing</a> and <a title="Viewing &amp; Conversion SDK" href="http://www.snowbound.com/imaging_sdk/rastermaster_overview.html">image conversion</a> applications, toolkits and the support and services for these products are important &#8211; but what makes us who we are is your perception (as the customer) of how we help you through universal document access and viewing, batch conversion and streamlined claims processing. And the sense of satisfaction you get when you implement our technology to these ends…</p>
<p>…in other words – your peace of mind.</p>
<p><em>We’re Snowbound Software – how can we help you?</em></p>
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		<title>Healthcare industry will benefit from HP IT solutions</title>
		<link>http://blog.snowbound.com/ecm/2174/healthcare-industry-will-benefit-from-hp-it-solutions/</link>
		<comments>http://blog.snowbound.com/ecm/2174/healthcare-industry-will-benefit-from-hp-it-solutions/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 16:03:47 +0000</pubDate>
		<dc:creator>Snowbound Software</dc:creator>
				<category><![CDATA[ECM]]></category>

		<guid isPermaLink="false">http://blog.snowbound.com/bestbusinesspractices/2174/healthcare-industry-will-benefit-from-hp-it-solutions/</guid>
		<description><![CDATA[To help medical professionals and organizations ensure they are using technology more effectively, HP recently said it will be the preferred provider for physicians affiliated with the American Medical Association. According to the company, it will provide IT solutions, such as its high-quality displays and HP Workstations, through the AMA&#8217;s Member Value Program. HP will [...]]]></description>
			<content:encoded><![CDATA[<p>To help medical professionals and organizations ensure they are using technology more effectively, <a title="Snowbound Technology Partners" href="http://www.snowbound.com/partner/technology.html">HP</a> recently said it will be the preferred provider for physicians affiliated with the American Medical Association.</p>
<p>According to the company, it will provide IT solutions, such as its high-quality displays and HP Workstations, through the AMA&#8217;s Member Value Program. HP will also offer a dedicated team of experts to answer any discount options or inquiries regarding its IT equipment, including its mobile and remote patient care options.</p>
<p>&#8220;This relationship allows us to work closely with [the] AMA to help physician practices increase efficiency and reduce costs so they can remain effective in today&#8217;s constantly changing healthcare environment,&#8221; said HP SMB vice president and general manager John Hood.</p>
<p>HP has made a concerted effort to offer <a title="Healthcare Solutions" href="http://www.snowbound.com/healthcare/recordsviewer_medicalSDK.html">healthcare</a> providers with the latest technology solutions. In February, the company announced a partnership with software vendor Central Logic to help hospitals reduce their operating costs, boost efficiency and improve overall patient care. Some of the options available through the collaboration include the mobile HP Slate 2, the TouchSmart 9300 and 47-inch signage screens.</p>
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