New EMC Documentum features bolster brand management
EMC recently announced the availability of MediaWorkSpace on its popular ECM solution Documentum, which the company believes will help its customers boost their brand management capability. The solution offers a highly capable interface and helps organizations manage files of all kinds, including audio and video.
EMC developed the solution using Adobe Flex and has made it available as a cloud-based application so users can utilize it and pay only for the storage space and licenses they need. Furthermore, EMC implemented a number of social media features to help companies expand brand management. Several reports throughout 2010 have found social media applications and websites are among the most important tools in brand management.
